RTM Analyst at AB InBev October, 2022


RTM Analyst at AB InBev

Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.

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The key purpose of this role is to play a pivotal role in the support and future development of the business by generating insights and identifying compelling opportunities & strategies based on analytics to the senior management leadership teams.

Key outputs and responsibilities:

  • Understand our technology platforms (ERP, CRM, Distributor Management System / DMS) in order to extract quantitative data to perform required data analytics and resolve any master data queries.
  • Acts  as  a  point  of  contact  towards  the  internal  customer  (Sales  Team)  for  Route  to  Market,  Tech  Sales  and Customer  Master  Data  (including  customer  compensation,  classification  and  more)  related  questions,  drives strategic  priorities  with  the  sales  team,  conducts  training  /  audits  at  our  customer  sites  and  performs  data analytics to identify opportunities in the distribution model.
  • Develop and deliver analytics reporting and dashboards as required by business areas.
  • Understand business challenges & opportunities and identify where customer data could help support business decisions.

  • Provide  insight  and  analysis  to  support  and  improve  RTM  performance,  which  includes  distribution  model, customer compensation, target setting and credit management.
  • Implement,  review  and  work  closely  with  the  finance  and  PPM  team  to  manage  all  distribution  related  trade programs
  • Support ad-hoc requests in other RTM / Trade Marketing / Marketing / High End teams
  • Prepare month end presentations on all activities
  • Implement and deploy any new technological solutions with the field sales team

RTM Analyst at AB InBev

Key attributes and competencies:

  • Strong data & analytical skills & track record of delivery
  • Strong attention to detail and accuracy of output
  • Strategic understanding – ability to connect data, analytics and strategic thinking
  • Good understanding of the underlying key sales metrics in B2B and a B2C environment
  • Stakeholder management and engagement
  • Strong People skills


  • University/Bachelor’s  degree,  preferably  in  computer  science,  Information  technology and/or  statistics  or  other  relevant  discipline,  or  a  relevant  combination  of  formal  qualifications  and  additional specialized study.
  • Advanced knowledge of SQL (MS SQL Server), computer languages and sales software’s is preferable.


  • Developing and delivering analytics dashboards and reporting using Data visualization software (preferably Power BI) and AdvancedExcel.
  • Working  with  distribution  in  the  FMCG  is  an  added  advantage.
  • Minimum  3  years  of  work experience.

Reporting structure:]

Direct reports (solid line):
  • Nill
Dotted line reports:
  • Nill

Additional information:

RTM Analyst at AB InBev

Band: VII-B
AB InBev is an equal opportunity employer and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval. Please note that only short-listed applicants will be contacted.

The advert has minimum requirements listed. Management reserves the right to use additional/relevant information as criteria for short-listing. Interested candidates who meet the above specifications may apply no later than the 18th of October 2022


RTM Analyst at AB InBev

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