Job Vacancy at Diageo / SBL


Job Vacancy at Diageo

Heads of Sales Operation Job Vacancy at Diageo / SBL.

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

Serengeti Breweries Limited (SBL) is a fully integrated beverage business in Diageo Africa (supply and demand for beer and spirits). It is a subsidiary of East Africa Breweries Limited (EABL), the largest business unit in Diageo Africa and the second largest listed company on the NSE in Kenya. SBL operates exclusively in Tanzania and is the second largest beer company with a market share of around 20%.

SBL flagship brand is Serengeti Premium Lager. Other brands in the portfolio include Tusker Lager, Guinness, Kibo Gold, Pilsner and Senator. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirits brands such as Johnnie Walker, Smirnoff, Gordon’s, Bailey’s and Captain Morgan.

Scope of the role

The S & OM role will be critical to the overall SBL short, medium and long-term strategy and expected to work with a team composed of Divisional Team Leaders, Sales Capability & Development Manager

Purpose of Role

  • Work closely with the field sales team to provide sufficient reporting and dashboard management for the sales force by developing efficient systems to measure and support sales team performance.
  • Ensure availability of accurate Sales reports and submitted timeously for effective business decision making Volume target computation based on utilisation of available trends & insights
  • Ensure communication of sales targets and achievements to key stakeholders – CDs, Sales staff, internal stakeholders, etc Implement and resolve all Sales Incentive Plan issues to ensure achievement of sales targets hinged on clearly defined KPIs with well-defined pictures of success
  • Effective management of all sales tools of trade and with mitigation plan

Job Vacancy at Diageo

Sales Administration

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  • Actively support the management of all initiatives related to the execution of all innovations
  • Ensure availability of fit for purpose regional Sales Offices
  • Ensure effective management of all IS solutions which facilitates organisational and salesforce effectiveness and institute interventions to ensure maximum benefit Lead and manage annual sales target planning and S&OP Volume performance report
  • Ensure that all AD have up to date & relevant contracts with the business
  • Ensure that all relevant customer service related activities are delivered to expected standards with expected OTIFNE scores achieved
  • Manage and lead SLT/CLT cycle meetings as well as organise and lead all Sales/AD Conferences
  • Manage the payment process to ensure prompt payment to all suppliers and contractors/contract staff
  • Own, manage and lead on all budget issues of the function to ensure efficient budget control Initiate, manage and lead all Capex procurement for the function
  • Manage all administrative processes of the function – sales staff database, logistics, time off/leave rooster, effective deployment & monitoring the utilisation of the sales function fleet et al
  • Manage all communications of all sales initiatives to internal and external customers
  • Lead and manage all the GAR/CoBC processes of the function to ensure continuous compliance  – proper records management especially customer consideration PACEs and M&Es
  • Actively support the staff recruitment process and specifically ensure that the relevant functional induction is achieved
  • Ensure efficient processing & timely resolution of customer complaints.
  • Ensure that the called out Ways of Work are fully adhered to with clear consequences management tools & processes in place to achieve enforcement and/or compliance.
  • Actively take the lead & support the development of effective cross-functional team working Manage Sales Fleet

Qualifications and experience required


  • A Bachelor’s degree in Business Administration or related field


Job Vacancy at Diageo

  • At least five (5) years Sales or relevant Industry related experience in FMCG, with a minimum of 3 years field sales experience at managerial experience ideally beverage related with experience in dealing with Customers at all levels
  • Experienced in Significant portfolio and category knowledge which is applied to understanding how best to service both customers & consumers
  • Ability to recognize business critical activities and ensure organization is fully lined up to support.
  • Ability to translate business objectives in to benefits for customers and consumers in a compelling commercial argument
  • Excellent P&L  literacy

Job Vacancy at Diageo

Worker Type :


Primary Location:

Dar es Salaam

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